easter seals | the giving gene

Easter Seals wanted to raise awareness for the brand by starting a larger discussion around the science of giving. To do this, we created a fundraising campaign that answers the question, “is giving in your DNA?” The sale of DNA collection kits allowed Canadians to discover if they possess the “Giving Gene” linked to acts of altruism. 

Applied Arts - Winner

To find out if you have the Giving Gene while helping 5.3 million Canadians living with disabilities, visit www.givinggene.com.